Black and white logo featuring an open book with a pen crossing through it surrounded by circular text that reads 'Montreal Allo-Québec'.

Alouettes

  • The Montreal Alouettes, colloquially known as the Als, are a professional Canadian football team based in Montreal. Founded in 1946, the team has disbanded and been re-established twice.

  • 2025

  • Complete merch collection including headwear, accessories and apparel.

  • The Alouettes collection channels the energy of pro football through a bold mix of performance essentials, fan gear, and elevated lifestyle pieces. Rooted in the team’s iconic navy, red, and white palette, the line balances strong athletic identity with everyday wearability, bringing together classic sports silhouettes, modern activewear, and standout accessories that feel built for game day, city pride, and year-round team culture.

  • The central theme of the Alouettes collection is modern team pride expressed through a blend of pro-sport energy, everyday function, and elevated fan style. Built around the team’s bold navy, red, and white identity and carried across lifestyle pieces, accessories, and classic sports silhouettes, the line feels designed to move seamlessly from game day to daily wear while staying rooted in Montréal culture and football spirit.

Close-up of a white sports jersey with a red trim inside the collar, featuring a logo that says 'Montreal Alouettes' and a large navy blue text design.
A dark blue rectangular tag with red borders and red text, hanging from a red string tied in a knot, attached to a white wall.
A blue tag with red cord hanging on a white wall, with the text 'Montreal' and 'Allumettes' written in red, and a logo in the center.
Stacked folded towels in navy blue and red with abstract graphic designs.

Beach Towels
Accessories
AC027

Socks
Accessories
AC009

Sports Fan Scarf
Scarfs
AC011

A Montreal Canadiens hockey team scarf featuring red and blue colors with team logo and text.
A towel with the Montreal Alouettes logo hanging on a hook with a white background.
A navy blue knit glove with a red and black tag at the wrist.

Magic Gloves
Accessories
AC010

Blue and white sports duffel bag with a red logo on the front against a dark blue background.

Duffle Bag
Bags
BA017

A white tote bag with navy blue handles and a circular logo design, set against a dark blue background.

Reusable Rip Stop Bag
Tote Bags
BA001

Stadium Cushion
Accessories
AC070

Aluminium Water Bottle
Accessories
AC036

A blue water bottle with water droplets, featuring a red diamond-shaped logo and topped with a black cap with a built-in loop and a red carabiner attached.
A dark blue tote bag with red straps and a red minimalist heart design on the front, set against a plain white background.
Navy blue sports bra with red Montreal Alouettes logo and text on the inside label

Sports Bra
Women’s Apparel
WA013

Close-up of a navy blue baseball cap with red embroidery that reads 'MONTREAL AEROQUETTES' around the star-shaped logo in the center.
A white baseball cap with a blue logo and text that reads 'Montreal Canadiens'.

Classic Snapback
Caps
CA001

White backpack with a red and black logo on the bottom right corner, seen from below against a plain background.

Sports Cap 3.0
Caps
CA025

5-Panel Snapback
Caps
CA003

Classic Camper
Caps
CA012

Accent
Beanies
BE006

Graphic Pom
Beanies
BE017

Red baseball cap with a blue logo on the front, viewed from above against a plain gray background.
A navy blue baseball cap with red accents and a red outlined design on the front, with a light gray brim and background.
A navy blue knit beanie with red stripes and a red pom-pom on top, featuring a small logo with a stylized mouse inside a red diamond shape.
A navy blue knitted beanie hat with a folded brim and a small red and blue logo patch on the front.
White t-shirt with a circular logo that says Montreal All Outfits on a navy background.

Oversized T-Shirt
Apparel
AP056

Gray sweatshirt with a blue and white box logo on the front, featuring a stylized crown design, against a dark blue background.

French Terry Crew Neck
Apparel
Custom

A navy blue puffy jacket with a white zipper and a red logo on the left side of the chest, against a dark blue background.

Women’s Hooded Down Vest
Women’s Jackets
WJ012

A blue bomber jacket with black collar and cuffs, featuring white text and logo prints on the front and back.

Classic Bomber Jacket
Jackets
JK001

A varsity jacket with navy blue body, white sleeves, and red and white striped collar, cuffs, and waistband. Features a Montreal Canadiens logo on the front and back.

Varsity Jacket
Jackets
JK003