The Montreal Alouettes, colloquially known as the Als, are a professional Canadian football team based in Montreal. Founded in 1946, the team has disbanded and been re-established twice.

2025

Complete merch collection including headwear, accessories and apparel.

The Loto-Québec line is built around three core ideas: simplicity, audacity, and giving back. Through clean shapes, modern colour combinations, and bold yet refined branding, the collection brings together apparel, headwear, and accessories that feel both approachable and distinctive. Each piece is designed to balance everyday function with a strong visual identity, reflecting a brand that is confident, contemporary, and committed to creating a positive impact.

The Loto-Québec line blends polished corporate swag with functional activewear, all filtered through a distinctly Québécois lens. Rooted in local culture and inspired by everyday movement, the collection combines clean utility, bold colour contrasts, and versatile pieces that feel both professional and expressive, designed to represent Quebec with simplicity, audacity, and purpose.