Sapporo is Japan’s oldest beer, first brewed in 1876 by German trained Japanese brewmaster Seibei Nakagawa. Sapporo’s crisp and refreshing taste has been enjoyed for over half a century in North America.

2022

Complete merch collection including headwear, accessories and apparel.

Intriguing / Masculine / Distinctive

Our target looks favourably on what Japan represents in the terms of being cutting edge, tech focused, known for high quality/ craftsmanship and ahead of the curve in terms of fashion, music and technology but many view the culture as distant, exotic and distant.

While our drinkers are interested in Japan, many only have a surface understanding of Japanese culture and few understand the significant role beer plays within the cultural fabric of Japan limiting Sapporo consumption occasions to when they are enjoying Japanese cuisine.

Urban Art : Urban art combines street art and graffiti and is often used to summarize all visual art forms arising in urban areas, being inspired by urban architecture or present urban lifestyle.