2025

Complete merch collection pitch including headwear, accessories and apparel.

The Tennis Canada line reimagines classic Canadian sportswear through a vintage streetwear and activewear lens, moving beyond the expected red-and-white palette into a more refined, heritage-inspired world. With rich green tones, soft pink accents, and timeless silhouettes like polos, rugby tops, track jackets, and duffles, the collection channels a polished Lacoste-style aesthetic while still feeling functional, athletic, and distinctly modern.

The central theme of the Tennis Canada line is a refined reimagining of Canadian tennis culture through the lens of vintage sport and modern lifestyle. Blending classic country club elegance with streetwear ease, the collection moves away from expected national colour codes and instead embraces a more timeless, elevated identity, where performance, heritage, and style come together in a fresh and contemporary way.